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REPOSITIONING THE LUXURY FASHION INDUSTRY: A CONSUMER-BASED MODEL

Maria Voronina, Nicole Hartley, Daniela Buce
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299109
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.481-493
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This paper utilizes a categorical approach, proposing and validating a comprehensive model that facilitates the understanding of the structure of the luxury fashion industry through the lens of the consumer. It explores the value dimensions of luxury fashion products and clarifies the confusion that is evident in the earlier luxury literature.

Keyword
luxury goodsfashion categoryluxury consumptionfashion consumptionluxury consumption
Author
  • Maria Voronina(University of Queensland, Australia)
  • Nicole Hartley(University of Queensland, Australia)
  • Daniela Buce(University of Queensland, Australia)