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CONSUMER EXPERIENCE IN A MULTICHANNEL RETAIL ENVIRONMENT: A CROSS-COUNTRY STUDY OF THE FASHION INDUSTRY

Marta Blazquez Cano
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299145
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.439-454
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
cross-country studyfashion industryretail environmentphysical channelconsumer behaviour
Author
  • Marta Blazquez Cano(University of Manchester, UK)