KOREASCHOLAR

3D PRINTING IN LUXURY MASS CUSTOMIZATION: INSIGHTS FROM AREZZO DISTRICT COMPANIES

Giacomo Marzi, Lamberto Zollo, Andrea Boccardi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299154
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.413-416
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The aim of this study is to understand how companies radically change their approach to marketing after the introduction of a process innovation. Thanks to multiple case studies in Arezzo gold luxury district, it is possible to build a conceptual framework subsequently tested through System Dynamics simulation technique.

Keyword
3D Printingluxury mass customizationhomogeneous marketmanufacturing systemstandardized product
Author
  • Andrea Boccardi(University of Florence, Italy)
  • Lamberto Zollo(University of Florence, Italy)
  • Giacomo Marzi(University of Florence, Italy)