KOREASCHOLAR

MAKE OR BUY DECISIONS AS A CONSEQUENCE OF THE INTERNATIONAL EXPANSION OF LUXURY FASHION RETAIL OPERATIONS.

Simone Guercini, Matilde Milanesi
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299157
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.403-408
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The paper examines the impact of international expansion of retail operations on the choice of performing internally or outsourcing some strategic activities in order to cope with the demands of retail outlets in domestic and foreign markets, providing a case analysis of Italian luxury fashion companies.

Keyword
case analysisitalianluxury fashion companiesnetworkretailer
Author
  • Simone Guercini(University of Florence, Italy)
  • Matilde Milanesi(University of Florence, Italy)