KOREASCHOLAR

THE SILENT INFLUENCE OF FASHION MANNEQUINS ON PRICE AND LUXURIOUSNESS PERCEPTIONS

Jae-Eun Kim, Ange Kim, Jungkeun Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299166
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.379-385
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
window displaysmarketing communicationfashion retailergarments displayvisual display
Author
  • Jungkeun Kim(Auckland University of Technology, New Zealand)
  • Ange Kim(Auckland University of Technology, New Zealand)
  • Jae-Eun Kim(Auckland University of Technology, New Zealand)