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CYBERSCAPE DIMENSIONS IN THE LUXURY CUSTOMER EXPERIENCE
Kristie McGowan, Genessa Devine, Marguerite Moore, Nancy Cassill
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/299182
Download
Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.354-358
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
customer experience
cyberscape dimensions
servicescape
luxury brands
digital environment
Author
Kristie McGowan(North Carolina State University, USA)
Genessa Devine(North Carolina State University, USA)
Marguerite Moore(North Carolina State University, USA)
Nancy Cassill(North Carolina State University, USA)