KOREASCHOLAR

FASHION DISRUPTION IN THE DIGITAL AGE

Wendy K. Bendoni, Mine Üçok Hughes, Alyson Nagel
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299187
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.333-337
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

We are in the midst of a digital revolution, in which real-time technologies have become disruptive forces shaping the fashion industry, necessitating for a revision and re-conceptualizing of extant fashion theories about diffusion of innovations and dissemination of fashion trends.

Keyword
fashion trendsfashion industrysocial mediafashion marketingfashion marketer
Author
  • Wendy K. Bendoni(Woodbury University, USA)
  • Mine Üçok Hughes(Woodbury University, USA)
  • Alyson Nagel(Woodbury University, USA)