KOREASCHOLAR

AN EXAMINATION OF FAST FASHION BRAND EQUITY AND BRAND LOYALTY

Jin Su

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/299197

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.307-309

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

brand equity apparel industry brand loyalty communication fast fashion

Author

Jin Su(Indiana University of Pennsylvania, USA)