RELATIONSHIP BETWEEN CLOTHING CONSCIOUSNESS AND CLOTHING NORMS ― CONSIDERATION ON REFERENCE GROUP ―

Tetsuma Emmaru

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/299199

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.297-306

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

Of late, the diversification and the individualization of fashion have resulted in the decline in the readership of fashion magazines in Japan. One reason for this trend is the transformation in clothing norms.
This study explores the relationship between clothing consciousness and clothing norms among Japanese people.

Keyword

consumer behavior clothing norms reference group Japanese culture Japanese fashion

Author

Tetsuma Emmaru(Reitaku University, Japan)

KOREASCHOLAR

RELATIONSHIP BETWEEN CLOTHING CONSCIOUSNESS AND CLOTHING NORMS ― CONSIDERATION ON REFERENCE GROUP ―