KOREASCHOLAR

MIDDLE EAST CONSUMER BEHAVIOR IMPACT ON STRATEGY OF INDEPENDENT LUXURY BRANDS

Ivan Coste-Manière, Jean-Baptiste Garcin, Maria Bianca Merheb, Susana Georgina Morales García
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299245
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.270-274
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Middle Eastluxury brandsshopping habitsconsumers’ descriptionpurchase motivations
Author
  • Ivan Coste-Manière(SKEMA Business School, France)
  • Jean-Baptiste Garcin(SKEMA Business School, France)
  • Maria Bianca Merheb(SKEMA Business School, France)
  • Susana Georgina Morales García(Escuela de Negocios y Humanidades, Tecnológico de Monterrey, Mexico)