KOREASCHOLAR

HOW AN INTERDISCIPLINARY APPROACH CAN INFLUENCE PROJECTS RELATED TO THE MADE IN ITALY ENHANCEMENT: PRELIMINARY OUTCOMES OF THE RITRATTO PROJECT

Diletta Acuti, Ada Baldi, Romeo Bandinelli, Emiliano degl’Innocenti, Valentina Mazzoli, Margherita Tufarelli
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299250
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.233-239
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research aims to understand how an interdisciplinary approach could help Italian firms to enhance their offer to the market. In this perspective, authors have studied benefits and obstacles of an interdisciplinary research approach, by describing the case of RITRATTO, a project by University of Florence referents of various disciplines (agronomy, design, engineering, history and marketing).

Keyword
interdisciplinaritymade in Italyprojectculturetradition
Author
  • Diletta Acuti(University of Florence)
  • Ada Baldi(University of Florence)
  • Romeo Bandinelli(University of Florence)
  • Emiliano degl’Innocenti(University of Florence)
  • Valentina Mazzoli(University of Florence)
  • Margherita Tufarelli(University of Florence)