KOREASCHOLAR

WELLNESS BUSINESS FOR THE EXTREMELY AGED SOCIETY: FROM THE POINT OF VIEW OF PARTNERSHIP MARKETING

Ryuki Nakahara
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299254
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.217-221
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Wellness is usually used to focus on the activities of young or middle aged generation. But, in the extremely aged society like Japan and other developed countries, we must pay much more attention to the wellness of aged person. This study discusses the issue with partnership marketing.

Keyword
wellnessJapanpartnership marketingdeveloped countriessocial insurance system
Author
  • Ryuki Nakahara(Tokoha University)