KOREASCHOLAR

EXPLAINING PAST EXPERIENCE’S IMPACT ON INTENTION TO FURTHER ENGAGE IN A COSMETIC PROCEDURE USING THE THEORY OF PLANNED BEHAVIOUR

Abhinav Sood, Vanessa Quintal, Ian Phau
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299255
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.213-216
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This research is underpinned by the theory of planned behaviour to examine how past experience impacts on intention to engage in cosmetic procedures. Findings are expected to help researchers understand decision-making related to cosmetic procedures and assist industry practitioners to identify factors that drive consumers to repeat a cosmetic procedure.

Keyword
theory of planned behaviourpast experiencedecision-makingcosmetic proceduremarketing literature
Author
  • Abhinav Sood(Curtin University)
  • Vanessa Quintal(Curtin University)
  • Ian Phau(Curtin University)