KOREASCHOLAR

THAILAND’S MEDICAL TOURISM DESTINATION BRAND PERSONALITY

Michael Guiry
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299257
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.203-207
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
medical tourism industrybrand personalityhuman characteristicsmarket positionpromotion program
Author
  • Michael Guiry(University of the Incarnate Word)