ASSESSING THE MEDIATING ROLE OF SELF-CONGRUITY ON SUSCEPTIBILITY TO INTERPERSONAL INFLUENCE TO STATUS CONSUMPTION
Syadiyah Abdul Shukor, Ahmad Jamal
- LanguageENG
- URLhttp://db.koreascholar.com/Article/Detail/299273
Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence
(2015.06)
p.159
p.159
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
The aim of this paper is to assess the mediating effect of self-congruity on the relationship between susceptibility to interpersonal influence and status consumption. The findings of this paper are based on 222 sample. The paper utilises Baron and Kenny procedure and Sobel test to examine the mediation effects of self-congruity on the relationship between susceptibility to interpersonal influence and status consumption. Results indicate that self-congruity played a mediating role in the effect of susceptibility to interpersonal influence on status consumption. A partial type of mediation was established. Possible areas for further research are indicated at the end of the paper.
Author