ART OF INVENTION: MARKETING STRATEGIES FOR INDEPENDENT LUXURY WATCH BRANDS.
Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence
(2015.06)
pp.142-151
pp.142-151
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Abstract
Nearly 70% of the Swiss luxury watch market is represented by major groups, bringing together worldwide well-known brands. In order to stand out from concurrence and to get a place in this highly competitive market of reference, independent (often unknown) companies have to find other vectors of marketing differentiation.
Author