KOREASCHOLAR

ANALYSIS OF PROPERTIES OF FASHION TRADING AREAS USING NETWORK ANALYSIS TECHNIQUE

Yunjeong Kim, Joeun Lee, Yuri Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299276
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.135-141
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Network analysis of keywords relevant to three fashion trading areas, Garosu-gil, Dongdaemun, and Itaewon in Seoul, Korea, revealed that ‘associated industry’ is an important factor along with ‘design’ and ‘brand’. Additionally, distinct attributes of each commercial district can serve as differentials to attract consumers; thus, they are necessary factors in order to develop as fashion trading areas.

Keyword
network analysisfashion trading areaDongdaemunfashion shopping mallconsumer behaviors
Author
  • Yunjeong Kim(Seoul National University)
  • Joeun Lee(Seoul National University)
  • Yuri Lee(Seoul National University)