KOREASCHOLAR

EFFECTS OF CONTEXTUAL PROMOTIONS AND ONLINE INFORMATION ON REVENUE PERFORMANCE IN LUXURY HOTEL INDUSTRY: AN EMPIRICAL INVESTIGATION OF GLOBAL RESORT HOTELS

Seongsoo Jang, Luiz Moutinho
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299284
Download
Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.105-112
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study investigates (1) how promotion activities in intra-firm and inter-firm levels influence customers’ total spending amount (revenue) and (2) how customer- and firm-generated online information influences revenue directly and indirectly in luxury hotel industry.

Keyword
online informationluxury hotel industryluxury goodscharacteristicsluxury market
Author
  • Seongsoo Jang(Antalya International University)
  • Luiz Moutinho(University of Glasgow)