KOREASCHOLAR

A STUDY OF COVERT AND OVERT NARCISSISTIC CONSUMERS IN LUXURY BRAND MANAGEMENT

Seong-Yeon Park, Yeu-Jin Kang
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/299367
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Global Fashion Management Conference
2015 Global Fashion Management Conference at Florence (2015.06)
pp.40-44
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
luxury brand managementluxury consumptionconsumer social psychologycustomer equityluxury goods
Author
  • Seong-Yeon Park(Ewha Womans University)
  • Yeu-Jin Kang(Ewha Womans University)