DEVELOPMENT AND VALIDATION OF CONSUMERS’ NEED FOR INGREDIENT AUTHENTICITY (CNIASCALE)

Zahira Zainol, Ian Phau, Isaac Cheah

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/299369

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Global Fashion Management Conference

2015 Global Fashion Management Conference at Florence (2015.06)
pp.16-28

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Abstract

Concepts from country-of-origin, the authenticity concept and ingredient branding make up the essential literature for this scale development. This study intends to develop a scale specifically to measure consumers’ motivation to seek for ingredient authenticity in luxury brands. The proposed methods for scale development and its implications are also highlighted.

Keyword

country-of-origin scale development consumers’ motivation ingredient branding luxury branding

Author

Isaac Cheah(Curtin University)
Ian Phau(Curtin University)
Zahira Zainol(Curtin University)

KOREASCHOLAR

DEVELOPMENT AND VALIDATION OF CONSUMERS’ NEED FOR INGREDIENT AUTHENTICITY (CNIASCALE)