KOREASCHOLAR

주유소의 가격결정전략 The Pricing Behavior of Korean Gas Stations

조영진, 이지훈, 윤충한
  • 언어KOR
  • URLhttp://db.koreascholar.com/Article/Detail/307778
대한안전경영과학회지
제17권 제3호 (2015.09)
pp.331-341
대한안전경영과학회 (Korea Safety Management & Science)
초록

Gasoline prices vary across Korea. Some gas stations charge higher prices, while others charge lower prices. In this paper, we try to find: why gasoline prices differ markedly across regions. We empirically estimate the determinants of gas prices by incorporating supply side factors as well as demand side factors into the empirical model. Empirical results show that both location-specific factors and store-specific factors affect gas prices. Concentration of competing stores, store brands, ownership of gas stations, and self-service availability influence gas prices. In addition, the availability of other customer services such as convenience stores, car wash, and auto repairs affects gas prices.

키워드
Gasoline PriceLocationPrice CompetitionPricing Strategy
목차
1. 서 론
 2. 선행 연구
 3. 연구 방법
  3.1 표본 및 자료수집
  3.2 연구모형 및 변수 정의
 4. 실증분석
  4.1 기초 통계량
  4.2 추정결과
 5. 결 론
 6. References
저자
  • 윤충한(한양대학교 경제학부) | Choong Han Yoon
  • 이지훈(세종대학교 경영학부) | Jee Hoon Lee
  • 조영진(한양대학교 응용경제학과) | Young Jin Jo Corresponding Author