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Nadine A, Manfred Schwaiger, Charles R. Taylor, John P. Costello
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314520
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.9-14
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Nadine A(Schirmer, Munich School of Management, Germany)
  • Manfred Schwaiger(Schirmer, Munich School of Management, Germany)
  • Charles R. Taylor(Villanova University, USA)
  • John P. Costello(Villanova University, USA)