KOREASCHOLAR

ANXIETY ABOUT FOOD CONTAMINATION: PSYCHOLOGICAL AND fMRI EVALUATION

Saeran Doh, Yul-Wan Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314523
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.35-43
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study examined psychological attitudes towards Japan’s food safety image when subjects were evaluated on their reactions to potential radioactive contamination of foods. Using a self-reporting questionnaire and functional MRI experiment we were able to verify that people demonstrated increased anxiety in the insular cortex of the brain.

Keyword
food imageperceived riskpurchase intention SEMfunctional MR
Author
  • Saeran Doh(Miyagi University, Japan)
  • Yul-Wan Sung(Tohoku Fukushi University, Japan)