KOREASCHOLAR

THE IMPACT OF GENERATION Y MONEY ATTITUDES ON COMPULSIVE BUYING: CONTINGENCY EFFECTS OF CHILDHOOD FAMILY RESOURCES AND GENDER

Duh Helen Inseng, Thorsten Teichert
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314537
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.69-79
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Research findings show that money attitude dimensions variedly affect compulsive buying. We surveyed 750 Generation Y South Africans to examine whether gender and family resources received during childhood is influencing the varied impact of money attitude dimensions on compulsive buying. Depending on whether low or high family resources were received during childhood, we found gender differences and a similarity on how money attitude dimensions affect compulsive buying. In terms of similarity, we found that high provision of both tangible and intangible family resources during childhood promotes the development of budget money attitude, which negatively affects the development of compulsive buying behavior.

Author
  • Duh Helen Inseng(University of Witwatersrand, South Africa)
  • Thorsten Teichert(Hamburg University, Germany)