KOREASCHOLAR

CONFIGURING PRINCIPAL OPPORTUNISM IN INTERNATIONAL JOINT VENTURE (IJV) PARENTS-IJV RELATIONSHIP: A COMBINATION OF SYMMETRICAL AND ASYMMETRICAL ANALYSIS TO ADVANCE AGENCY THEORY AND RESOURCE DEPENDENCE THEORY TRACK: PRODUCT INNOVATION AND DIFFUSION IN EMERGING MARKETS

Lu-Yun (Vivian) Cheng, Huifen (Helen) Cai, Zhongqi Jin
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314542
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
p.93
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The paper addresses the phenomenon of the opportunism that arises from a parent (principal) toward an IJV (agent) and its antecedents. This study integrates Agency Theory and Resource Dependence Theory (RDT) to discover its determinants from the perspectives of principal opportunism. Using Structural Equation Modelling (SEM) techniques and fuzzy-set qualitative comparative analysis (fsQCA) based on a sample of 185 Chinese-foreign IJVs in China, which are useful to reals the overall story of the principal opportunism. This study finds an IJV depends on parents’ support in both knowledge- and property-based resources has more chances to subject to principal opportunism. The result also indicates that psychic distance has a negative impact on principal opportunism. fsQCA, however, provides further solutions that the specific combinations of these predictors or their negation predicts principle opportunism.

Author
  • Lu-Yun (Vivian) Cheng(Pearl Linguistics Ltd, UK)
  • Huifen (Helen) Cai(Middlesex University Business School, UK)
  • Zhongqi Jin(Middlesex University Business School, UK)