KOREASCHOLAR

AN INVESTIGATION OF CONSUMER PERCEPTION TOWARD ONLINE SHOPPING FOR FOOTWEAR DESIGN USING EYE-TRACKING TECHNOLOGY

Osmud Rahman, Ryan Payne, Gregory Allan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314554
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.125-135
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The objective is to explore how fashion websites affect consumers’ perception and evaluation of footwear. Mixed methodologies including eye-tracking experiments, field note and semi-structured interviews were conducted. According to our results, the relationship between pupil dilation and fixation count is related. Many participants were more concerned about the style and comfort of the product.

Keyword
online shoppingfootwear designeye-tracking technologyfashion websitesfield notesemi-structured interviews
Author
  • Osmud Rahman(Ryerson University, Canada)
  • Ryan Payne(Ryerson University, Canada)
  • Gregory Allan(Ryerson University, Canada)