KOREASCHOLAR

THE ROLE OF SELF-BASED AND PUBLIC-BASED EVALUATION ON FORMING ATTITUDES TOWARD LUXURY AND NON-LUXURY BRANDS

Yoko Sugitani

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/314849

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.289-294

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

self-based evaluation public-based evaluation luxury brand non-luxury brand brand attitude

Author

Yoko Sugitani(Sophia University, Japan)