KOREASCHOLAR

ASSESSING SPATIALLY VARYING MARKETPLACE INCLUSION: AN INVESTIGATION OF GROCERY STORES

Seongsoo Jang, Jinwon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314884
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
p.243
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study assessed the degree of marketplace inclusion inherent in the distribution of grocery stores in the Detroit Metropolitan Area; to account for spatial effects such as spatial heterogeneity, phenomena rarely considered in prior marketing literature, geographically weighted regression and geographic information systems were employed.

Keyword
marketplace inclusiongrocery storepublic policygeographically weighted regression
Author
  • Seongsoo Jang(ESC Rennes School of Business, France)
  • Jinwon Kim(Antalya International University, Turkey)