KOREASCHOLAR

COMMERCE, CULTURE AND EXPERIENCE CONVERGENCE: FASHION’S THIRD PLACES

Bethan Alexander
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314899
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.516-519
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
third placecustomer experiencefashionretailloyalty
Author
  • Bethan Alexander(London College of Fashion, University of the Arts, UK)