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EMOTIONS AND COSMETIC SURGERY MOTIVATIONS ACROSS CULTURES: A NEUROMARKETING INVESTIGATION

Lora A. Becker, Atefeh Yazdanparast
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314906
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.486-490
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
emotioncosmetic surgerycultureneuromarketingmotivational dimensions
Author
  • Lora A. Becker(University of Evansville, USA)
  • Atefeh Yazdanparast(University of Evansville, USA)