KOREASCHOLAR

MEDIATING EFFECT OF SELF-CONGRUITY BETWEEN COUNTRY PERSONALITY AND ATTITUDE TOWARD FOREIGN PRODUCTS IN AN EMERGING MARKET

Murat Aktan, Paul Chao
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314918
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.441-445
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
self-congruitycountry personalityattitude toward foreign productemerging marketcountry image
Author
  • Murat Aktan(Nevsehir Haci Bektas Veli University, Turkey)
  • Paul Chao(Eastern Michigan University, USA)