KOREASCHOLAR

THE DIGITAL WITCH-HUNT – WHY DO PEOPLE PARTICIPATE IN AN ONLINE FIRESTORM?

Marius Johnen, Marc Jungblut

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/314936

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.371-376

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

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Author

Marius Johnen(University of Hamburg, Germany)
Marc Jungblut(Ludwig Maximilian University of Munich, Germany)