KOREASCHOLAR

EXPLORING SOCIO-CULTURAL DETERMINANTS OF E-WOM: AN EMPIRICAL EVIDENCE FROM KOREAN WAVE PHENOMENON

Sung-Joon Yoon

LanguageENG
URLhttp://db.koreascholar.com/Article/Detail/314938

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Global Marketing Conference

2016 Global Marketing Conference at Hong Kong (2016.07)
pp.361-364

글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)

Keyword

socio-cultural determinant e-WOM country-of-cultural origin SNS China Korean Wave

Author

Sung-Joon Yoon(Kyonggi University, Republic of Korea)