KOREASCHOLAR

PREANNOUNCEMENT MESSAGE: THE BEGINNING OF ELECTRONIC WORD-OF-MOUTH FOR NEW PRODUCTS

Hao Zhang, Kyung Hoon Kim
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314940
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.356-358
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
new product preannouncementewombrand awarenessbrand preferencemessage
Author
  • Hao Zhang(Northeastern University, China)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)