KOREASCHOLAR

DOES CORPORATE SOCIAL RESPONSIBILITY MATTER EVEN IN B2B MARKET?: EFFECT OF CSR ON CUSTOMER TRUST

Sang-Lin, Jong Won Lee
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/314941
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.353-355
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
B2BCSRsupply riskcorporate imagereputationsocial connectedness
Author
  • Sang-Lin(HanHanyang University, Republic of Korea)
  • Jong Won Lee(Kimpo University, Republic of Korea)