KOREASCHOLAR

CONSUMER SATISFACTION AND REUSED INTENTION OF INNOVATED PUBLIC TRANSPORTATION USINGMOBILE APPLICATION IN INDONESIA

Audina Larasati, Mustika Sufiati Purwanegara
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315009
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.664-668
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The research studied about the satisfaction and reuse intention of Indonesian people towards the innovated transportation using mobile applications in Indonesia. In 2015 some issues come up from the service companies that use mobile application as the channel for it. People have great expectations for this service.

Keyword
mobile applicationpublic transportationsatisfactionservice qualitysatisfaction
Author
  • Audina Larasati(Bandung Institute of Technology, Indonesia)
  • Mustika Sufiati Purwanegara(Bandung Institute of Technology, Indonesia)