KOREASCHOLAR

A STUDY ON THE VALUES THAT AFFECT ECO-FRIENDLY BUYING BEHAVIOR

Hyun Ju Lee, Seong-Yeon Park
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315030
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.742-744
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
consumer valueenvironmental attitudeenvironmental involvementperceived consumer effectivenessself-monitoringnew ecological paradigm
Author
  • Hyun Ju Lee(Ewha Womans University, Republic of Korea)
  • Seong-Yeon Park(Ewha Womans University, Republic of Korea)