KOREASCHOLAR

INFLUENCE OF CULTURAL ART POLICY UPON CONSUMER ANDCOMPANY IN GLOBAL FASHION CITY

Dayun Jeong, Eunha Chun, Eunju Ko
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315033
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.755-759
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Urban regeneration has emerged as a new paradigm of urban development today. In
this situation, awareness has increased that urban regeneration should be pursued in
connection with culture and art (Evans, 2009). Urban transformation has continued
through internal restructuring in an expanded or reduced scale by economic and social
changes (Garcia, 2004). Initially, diverse public/private parties initiated urban image
improvement and strong brand creation through leading developmental strategies in
order to attract floating enterprises, residents and tourists. At this time, states built
culture-centered urban regeneration strategies in relation to urban development and
regeneration such as large-scale culture and art facility establishment or large event
hosting (Couch, 1990). However, in the modern society, with the elevated awareness
on environment, the focus has shifted from development towards service industry and
tourist industry in urban. In this sense, cultural policies are deemed to be responsible
for the expanded idea of urban development considering diverse aspects from physical
and economic aspects, to social significance, sustainability and to culture and art
(Bianchini & Parkinson, 1993; Garcia, 2004).

Author
  • Dayun Jeong(Yonsei University, Republic of Korea)
  • Eunha Chun(Yonsei University, Republic of Korea)
  • Eunju Ko(Yonsei University, Republic of Korea)