KOREASCHOLAR

THIS MUST BE GOOD BECAUSE EVERYONE SAYS SO!AN EMPIRICAL ANALYSIS OF THE EFFECT OF ONLINE PRODUCT REVIEWS ON PURCHASE PROBABILITIES

Su Jung Kim, Ewa Maslowska, Edward C. Malthouse
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315038
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.774-783
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
Author
  • Su Jung Kim(Iowa State University, USA)
  • Ewa Maslowska(Northwestern University, USA)
  • Edward C. Malthouse(Northwestern University, USA)