KOREASCHOLAR

THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Tae Rang Choi, Yongjun Sung
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315090
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.961-964
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
self-threatpromotion hopeprevention hopeself-view
Author
  • Tae Rang Choi(The University of Texas at Austin, USA)
  • Yongjun Sung(Korea University, Republic of Korea)