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WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN

Tony Apéria, Christian.Persson
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315110
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1028-1031
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Author
  • Tony Apéria(Stockholm Business School, Sweden)
  • Christian.Persson(Stockholm Business School, Sweden)