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WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN
WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN
Tony Apéria, Christian.Persson
Language
ENG
URL
http://db.koreascholar.com/Article/Detail/315110
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1028-1031
글로벌지식마케팅경영학회
(Global Alliance of Marketing & Management Associations)
Keyword
sustainable brand equity
retail corporate reputation
retail brand personality
and retail Point of Parity (POP) and Point of Difference (POD).
Author
Tony Apéria(Stockholm Business School, Sweden)
Christian.Persson(Stockholm Business School, Sweden)