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HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN HOW CUSTOMER EXPERIENCE ARE TRANSMITTED TO CUSTOMERS? : INVESTIGATION INTO DESIGNER’S ATTITUDE AND CUSTOMER PERCEPTION IN SERVICE DESIGN

Takuo ANDO, Hikaru MAKINO
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315118
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1044-1047
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
service designdesigner’s attitudecustomer experiencecustomer value in marketingdesign management
Author
  • Takuo ANDO(Ritsumeikan University, Japan)
  • Hikaru MAKINO(Ritsumeikan University, Japan)