KOREASCHOLAR

IT IS ALL ABOUT DESIRES! MOTIVATION TO ENGAGE IN MEDICAL TOURISM PRACTICES AND SUBJECTIVE WELL-BEING IT IS ALL ABOUT DESIRES! MOTIVATION TO ENGAGE IN MEDICAL TOURISM PRACTICES AND SUBJECTIVE WELL-BEING

Sandra Maria Correia Loureiro, Padma Panchapakesan
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315126
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1081-1091
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

Medical tourism has becoming a topic of increase interest for both researchers and practitioners all around the world. The current article intends to propose a conceptual framework that presents antecedents and outcomes of consumers (patients) desires to undergo medical tourism practices, as well as moderators that can strengthen or weaken the established relationships. In the future the model should be tested in cross cultural context and so contribute to give more insights for researchers and mangers of medical tourism.

Keyword
consumer desiressocial imageself-imagesubjective well-beingmedical tourism
Author
  • Sandra Maria Correia Loureiro(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Portugal)
  • Padma Panchapakesan(Instituto Universitário de Lisboa (ISCTE-IUL) and Business Research Unit (BRU/UNIDE), Portugal )