KOREASCHOLAR

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

Chang Suk Choi, Sang Jim Kim, Kyung Hoon Kim, Sang Cheol Jeong
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315128
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1094-1096
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
sustainable marketinge-WOMself-expressivenesscustomer engagementsocial network platform
Author
  • Chang Suk Choi(Changwon National University, Republic of Korea)
  • Sang Jim Kim(Changwon National University, Republic of Korea)
  • Kyung Hoon Kim(Changwon National University, Republic of Korea)
  • Sang Cheol Jeong(Changwon National University, Republic of Korea)