KOREASCHOLAR

IN SEARCH OF LEARNING STRATEGY: THE ROLE OF ASYMMETRIC SPECIALIZATION IN EXPLAINING FIRM PERFORMANCE AMONG CHINESE HIGH-TECHNOLOGY FIRMS

Jie Wu, Siaoyun Chen
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315161
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
p.1204
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

This study examines when high tech firms are better off specializing in either exploration or exploitation learning strategy. Drawing on the organizational learning literature, we hypothesize that a firm’s imbalance between exploration and exploitation (or specialization strategy) has differential impacts on firm performance depending on its structural characteristics and external environment. A survey data of 180 high tech firms in China shows that firm age and scarcity of R&D resources moderate the relationship between specialization and business performance. Moreover, specialization strategy works better when competitive intensity is low.

Author
  • Jie Wu(University of Macau, China)
  • Siaoyun Chen(University of Macau, China)