KOREASCHOLAR

THE MEDITERRANEAN DIET STORYTELLING AN INQUIRY INTO AN INTANGIBLE MARKETING ASSET

Fabiola Sfodera, Costanza Nosi, Alberto Mattiacci, Luca Petruzzellis
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315164
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1214-1219
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
food marketingsymbolic postmodern food consumptionmediterranean dietUNESCO intangible heritage
Author
  • Fabiola Sfodera(Sapienza University of Rome, Italy)
  • Costanza Nosi(Roma Tre University, Italy)
  • Alberto Mattiacci(Sapienza University of Rome, Italy)
  • Luca Petruzzellis(University Aldo Moro of Bari, Italy)