KOREASCHOLAR

CONSUMER INTERACTION IN INSTAGRAM: THE ROLE OF PERCEIVED HEDONISM AND SATISFACTION

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315173
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1233-1238
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
hedonismsatisfactioninteractionInstagramsocial networks
Author
  • Luis V. Casaló(Universidad de Zaragoza, Huesca, Spain)
  • Carlos Flavián(Universidad de Zaragoza, Spain)
  • Sergio Ibáñez(Universidad de Zaragoza, Spain)