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THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE

Johanna E. Eberhardt, Manfred Schwaiger
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315174
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1239-1240
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
corporate reputationmedia coveragenews mediacorporate attributes
Author
  • Johanna E. Eberhardt(Ludwig-Maximilians-University Munich, Germany)
  • Manfred Schwaiger(Ludwig-Maximilians-University Munich, Germany)