KOREASCHOLAR

A CONCEPTUAL FRAMEWORK FOR INTEGRATING CO-CREATION MECHANISMS IN VALUE CREATION SPHERES

Szu-Hsin Wu, Yuhui Gao
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315178
Download
Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1245-1249
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Keyword
co-creationmechanismvalue creation spheresfirmconsumer
Author
  • Szu-Hsin Wu(Dublin City University, Ireland)
  • Yuhui Gao(Dublin City University, Ireland)