KOREASCHOLAR

SOCIAL BUSINESS: MEANING, SCOPE, AND EVALUATION

Muzakkeer Huda, ABM Shahidul Islam
  • LanguageENG
  • URLhttp://db.koreascholar.com/Article/Detail/315182
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Global Marketing Conference
2016 Global Marketing Conference at Hong Kong (2016.07)
pp.1262-1281
글로벌지식마케팅경영학회 (Global Alliance of Marketing & Management Associations)
Abstract

The basic premise of this paper is to determine the exclusivity of the concept “social business” comparing other concepts seemingly parallel to it. To this end, through scope and evaluation of the concept, the article focuses on how social business adds superior value, addresses social problems, and may motivate the business community to dedicate their talents and energy and invest money in this business.

Keyword
socialbusinessscopeevaluationsuperior value
Author
  • Muzakkeer Huda(Presidency University, Bangladesh)
  • ABM Shahidul Islam(University of Dhaka, Bangladesh)